Those businesses end up selling on price - suffering low margins and commoditisation of their services. It's a sure way to a stressful business life.

But some companies do things differently. They use Inon's expertise in psychology and economics to help design their pricing strategy. Most businesses can make an extra 20% revenue by making five key changes to their pricing model.

Inon can advise you on the best price levels and on how your prices should be structured to reflect the value you give to clients, while defending yourself from competition. We have a range of extensively tested strategies and we'll help you find out which ones will work best for you.

Our work is based on extensive research in behavioural economics. Our unique software package, the Pricing Engine, integrates many strands of data about your customers' behaviour, values and beliefs and tells you the ideal price point for each product and service.

If you want to transform the profitability of your business - and upgrade your relationships with your clients to premium level - call us on +44 (0)20 7064 6556 or email daniel.broadhead@inon.com and find out how.